Laugh hard.
Drive rough.
Things your own car will never do
A different adventure at every base
OPEN Nishiwaki
NISHIWAKI
Coming Soon Shirahama
SHIRAHAMA
Coming Soon Coming Soon
NEXTEvery base hides
its own mission
Driving is only half of it.
Each base has its own riddles and missions, and they take you into country — and stories — you would never have found on your own.
Forest Mission
Built on the Golden Rooster legend that still hangs around this valley. You climb the forest tracks reading the signs the land gives you. It only works here.
Ocean Mission
Coastline and lookouts. The shape of the land is the clue. Wide open, salt in the air, and unmistakably Shirahama.
New Story
Every base we open gets a mission of its own, built out of whatever that place already has.
The Golden Rooster legend of Mt Saikōji
Nishiwaki has carried the legend of a golden rooster for as long as anyone can remember.
Laugh & Rough built a mission on top of it.
Treasure map in hand, you read the hints the mountain gives you and go after the gold.
Six steps. That is the whole adventure
Wild. Not reckless.
Laugh & Rough is not just letting you loose in the woods. Insurance, live monitoring and emergency response are all in place — that is exactly what lets you go all in.
Unlimited insurance
Third-party, property and passenger cover with no ceiling. If the worst happens, it is covered.
GPS on every car
Base can see where each car is. If one sits still somewhere it should not, we come and check on you.
SOS with no signal
An SOS button that works where the phone network does not. Help is one press away.
Cameras front, sides and in
Dashcam and cabin cameras record the whole drive — for safety, and for working out what happened if anything does.
Emergency kit on board
First aid, torch, whistle, emergency blanket and a multi-tool in every car. Enough to stay calm a long way from anywhere.
No maths. Just go
Puzzle Mission
What the price covers
- A phone on loan
Riddles, directions and SOS. One device does all of it.
- Cameras, inside and out
Front, sides and cabin recorded — and your Best Screams film.
- Fuel
There is no need to fill up before you return.
Car: Suzuki Jimny, automatic or manual — choose when you book. We have a limited number, so book early if you want a specific one.
CDW (Collision Damage Waiver) ¥5,500 per day, tax incl. It cuts what you pay if the car is damaged.
Included: a phone on loan (riddles, SOS, directions), interior and exterior camera footage, and your Best Screams film. Return it full. Clothing suited to forest tracks is recommended.
The Puzzle Mission includes fuel, so there is no need to fill up before you return.
Third-party, property and passenger cover is unlimited. The vehicle itself is not insured. Breaking the terms or leaving the marked route voids cover.
Memories last. So does the screaming.
On the Puzzle Mission,
the road you took is drawn onto the map, and the highlights come back as a film — screaming and all.
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The route you drove
Your actual line, traced onto the treasure map. Including the part where you got it wrong.
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How the day went
Distance, top speed, average speed, time out. It is off-road, so a low number is the normal one.
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The film
Yours to download. It is kept for a while, not forever, so take it while it is there.
A work in progress — what it shows may still change.
Where are you going on your day off?