Skip to content

◇ SUZUKI JIMNY · ADVENTURE CAR RENTAL

LAUGH & ROUGH

Laughs Guaranteed. Scratches Welcome.

A line of Jimnys on the forest track
Two adventurers holding up the Mission Complete banner at Nishiwaki Branch
The forest and a hidden pond, seen from above
A Jimny heading deeper into the woods
The RABITON sign, with the Laugh & Rough reception board
EST. 2026 SCROLL ↓

What is Laugh & Rough?

A Laugh & Rough adventure takes you on a journey through nature in a Suzuki Jimny.
Journey through forest and mountain roads, river crossings and beautiful views — the places you would never take your own car.
Rent a Suzuki Jimny and laugh your way through the rough adventures.

Three Jimnys lined up under a summer sky, the forest behind them
The Laugh & Rough logo on a Jimny door
A Jimny coming down the forest track, headlights on
Floating in a river pool, seen from above
Following the lead Jimny down the track
Two adventurers taking in the forest
The Laugh & Rough logo on a Jimny door
A Jimny coming down the forest track, headlights on
Floating in a river pool, seen from above
Following the lead Jimny down the track
Two adventurers taking in the forest

Why Choose Laugh & Rough and Not Use Your Own Car?

The scratches, the muddy tyres are all part of the deal
— something you can only do by renting with Laugh & Rough.

01

Scratches Welcome

Enjoy the adventurous roads you couldn’t risk in your own car.

02

Adventure in Nature

Mountains, the sea, forest tracks. The Jimny takes you deep into nature.

03

A Different Mission at Each Branch

Missions and riddles built from stories of the local area.

04

Best Screams

Every laugh and every shock, cut into a highlight film that reaches you after the day.

05

Safety

You can enjoy every moment, knowing that secure safety measures are in place.

A Different Adventure at Each Branch

Laugh & Rough is not just one branch.
Mountains, the sea, forest tracks — each branch builds its adventure from its own land.

A Jimny on a forest track at the Nishiwaki branch OPEN

Nishiwaki

NISHIWAKI

Through the forest, after the legend. Follow the forest tracks, play in the river and find the story this land tells.

A Jimny on the coast road at the Shirahama branch Coming Soon

Shirahama

SHIRAHAMA

Feel the ocean air and journey through the beautiful views. Enjoy the coast and adventure through open roads.

The next branch — in preparation Coming Soon

Coming Soon

NEXT

We are working on our next branch. More forest and mountain roads, and a new story that can only be discovered at that branch.

COMING SOON · Details to Come

A Mission Only
That Branch Holds

A Laugh & Rough adventure is not your typical car journey.
Each branch has its own riddles and missions that take you through nature and tell a story unique to that branch.

FOREST MISSION
Nishiwaki|
Forest Mission

Based around the legend of the Golden Chicken, this course will take you through forest and mountain roads. Take hints from nature and enjoy a mission unique to Nishiwaki.

Journey the forest and discover the legend
OCEAN MISSION
Shirahama|
Ocean Mission

The coastline and scenic viewpoints set the stage for Shirahama. The views and the shape of the land are your hints for the journey at this branch.

Feel the ocean air and discover the views
NEW STORY
Each Branch|
New Story

Each branch has its own unique mission, built around the surrounding nature, local charm and the stories that the land tells.

A new mission awaits
EXAMPLE MISSION
Nishiwaki|Forest Mission

The Golden Chicken Legend of Mt Saikoji

Nishiwaki has carried the legend of the Golden Chicken for as long as anyone can remember.
Laugh & Rough built a mission on top of it.
With a treasure map in hand, read the hints the mountain gives you and go after the gold.

The Laugh & Rough app — adventure mode and directions

Setting Out on an Adventure is Simple

Make your booking, get in the Jimny and drive into nature.
Laugh & Rough have kept the preparation process simple so you can focus on enjoying the adventure.

N E S W 01 02 03 04 05 06
01
Book Online
Pick your branch, date and time. The adventure begins here.
02
Arrive at the Branch
Check in and we will run you through the day and answer any questions or concerns you may have.
03
Set Off in Your Jimny
The Jimny is yours for the day. Get in and set off on an adventure only this car can take you on.
04
Enjoy the Journey
Take the adventure at your own pace and journey through forest and coastal roads, and keep an eye out for any scenic views.
05
Take on the Mission
Challenge yourself with the riddles and missions that the branch has to offer.
06
Take Your Memories Home
The day’s highlights come back to you as photos and a highlight film. The adventure does not end with the day.

A Wild But Safe Adventure

An adventure with Laugh & Rough makes sure your safety comes first. All necessary precautions: insurance, GPS tracking and emergency buttons are all in place, allowing all participants to fully enjoy themselves knowing their safety is the number one priority.

01

Unlimited Insurance

Unlimited personal liability, property damage and passenger insurance are all included in the price plan.

02

GPS to Track Your Journey

From the branch we can see where every car is. If one stays somewhere unusual for a long time, we can check what is happening.

03

SOS Button

Each phone has an SOS button that works even when there is no signal. If there is an emergency, you will always be able to call for help.

04

Cameras Front and Back and a Dashcam

Cameras and a dashcam record your whole journey — for safety reasons, and in case any accidents or damage occur.

05

Emergency Kit on Board

A first aid kit (plasters, gauze and the like), a torch, a whistle, emergency blankets and a multi-tool ride in every car — so even in the mountains, you can deal with it calmly.

Don’t Hesitate and Go On the Adventure

Our pricing is simple.
Choose by adventure or by the hour, then head out and enjoy it.

ADVENTURE By adventure The puzzle mission — chosen by what you do, not how long

Puzzle Mission 2HRS~

¥ 15,400 (tax incl.)
Just here for the riddles

Only on this plan

  • The puzzle mission

    Riddles hidden in the forest, solved with a phone in hand.

  • Your route on the map

    The roads you take, drawn onto the treasure map to keep.

  • Fuel included

    No need to fill the tank before you return it to the branch.

RENTAL By the hour The Jimny, your own way. 4, 8 or 24 hours
4 HRS
¥ 16,500 (tax incl.)
A quick adventure
8 HRS
¥ 19,800 (tax incl.)
A full day of adventure awaits
24 HRS
¥ 27,500 (tax incl.)
Enjoy the stars and the sunrise
INCLUDED

Included in every plan

On the 4, 8 and 24 hour plans, return the car with a full tank.

  • A designated phone SOS button and directions — works even with no signal.
  • Cameras, inside and out Front, back and cabin, all recorded.
  • Your Best Screams film All the laughing and fun, cut into a film for you.
Book Now

Opens the Nishiwaki calendar — check availability and book now.

On the 4, 8 and 24 hour plans: each additional hour ¥3,300 (tax incl.) / each additional day (24 hrs) ¥27,500 (tax incl.). The Puzzle Mission is a flat fee.

Car Model: Suzuki Jimny, AT or MT — please select your preference on the booking form. We have a limited number of each, so please make your request as soon as possible.

CDW (Collision Damage Waiver) ¥5,500 per day, tax incl. This will help reduce any costs of damage.

Includes: a designated phone (for riddles, directions, SOS button), dashcam footage with your Best Screams video.

Return with a full tank for the 4, 8 and 24 hour plans. The puzzle mission includes the cost of fuel so there is no need to return the car with a full tank.

Unlimited coverage of Bodily Injury Liability Insurance, Property Damage Liability Insurance and Passenger Liability Insurance. However, the vehicle itself is not insured. Compensation will not apply in cases the terms and conditions have been broken and/or use of roads other than ones specified.

Memories and Screams That Will Last Forever

The road you take during the Puzzle Mission will be drawn onto the map and display your adventure as a highlight film with all the laughs and screams.

Your highlight clips

A sample highlight clip: the forward camera on a forest track, the cabin camera inset, and the caption 「うそ、この景色やばい!」.

One clip per highlight, and the whole day in one. There's an expiration date so make sure to download now.

From the demo · 20 s

Your adventure course

1 2 3 4

Your journey, traced onto the treasure map — including anywhere you got lost.

Your day

See the demo

The car's shakes and sounds for the day drawn as one line. The bumps on the chart are where it got loud.

Distance 7.16 km · Out for 1 h 47 min

A work in progress — what it shows may still change.

Where Will You Spend Your Next Day Off?

Every Laugh & Rough branch is different.
Journeying through the forest or enjoying the ocean wind. Choose the stage that sounds fit for you and create new memories.

NISHIWAKI

Nishiwaki

Forest tracks, mountain road and a legend to chase. A wild forest adventure you can only experience at this branch.

See the adventure →
SHIRAHAMA

Shirahama

Drive through the sea breeze and take in the coastal views. Enjoy the wide open roads that this branch provides.

See the adventure →
The next branch — in preparation
NEXT

Coming Soon

The next branch is in the works. More tracks, more mountain roads and new missions.

COMING SOON · Details to Come
The Golden Chicken
Puzzle Mission
¥15,400 (tax incl.) Book this plan